The company was founded by Willem Jongens, in February 2017.
Willem has been active in the bakery industry for 35 years. Being the youngest in a baker’s family, Willem learned from a young age what it is like to be a baker and how to deal with the many challenges in the industry. He has worked all over the world, from the Netherlands to West Indies to Saudi Arabia Managing both Craft and Industrial bakeries. Since 2012 Willem has lived in Nairobi, Kenya where he has chosen as the base for both his personal and business endeavours. His experience in production and bakery management bring a sense of production realities and technical knoledge to the company.